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Advertising in BCL - Affiliate Marketing

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Promote Your Online Shop in BCL

BCL is one of Australia's leading online publishers. We prefer to deal with our retailers through pay-for-performance programs. However, we are very selective about the merchants we choose to take on. You need a functional site that is able to convert the traffic we send you into valid sales or leads. Your products or services also need to match our audience.

Tracking of sales is done using an open affiliate network, an in-house affiliate program, or the OEPL performance network.

Affiliate networks provide the software interfaces for merchants and publishers, accounts processing and management. Costs can include a sign-up fee, monthly charges and an additional percentage of sales.
In-house tracking and affiliate program requires both software and significant human resources. Some shopping cart software has a build-in affiliate program but they are often very basic.
The OEPL Performance Network provides tracking for BCL.com.au and related websites for advertisers who require reliable third party tracking and the security of knowing how they will be promoted.

BCL Affiliate Network Policy for Australian Retail Merchants:
Merchants who are on more than one network, or combine an in-house program with network tracking, will be expected to pay for all non-fraudulent sales tracked unless they, or their network, can provide clear evidence that the other tracking click was more recent.

Affiliate networks for retail we use on BCL are:

Merchant Checklist - How to get good affiliates

So, you have an online shop and an affiliate program and want website publishers like BCL to start promoting you... but for some reason they seem reluctant to do so. What's going on? Read more here...

See the BCL Affiliate Marketing Blog for more.

Q. Why affiliate marketing?

A. you pay % of sales which means that you only pay for advertising that works

We are looking for quality merchants who:

provide reliable services and products to our readers
offer something different to, or better than, existing advertisers.
have fast, easy-to-use websites
all credit card payments must be taken on secure SSL forms
aim to sell their own products and not have links on to further stores.