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Advertising in BCL

Audience is the essential ingredient for success on the web.
BCL.com.au has an established local audiences plus travellers, expats and others with links to, or interests in, Australia

Accommodation providers

If you have signed up with one of our providers (eg Booking.com) your listing will be added on one of our regular updates.

Tour and Activity Operators

If you have signed up with one of our providers (eg Viator) your listing will be added on one of our regular updates.

Serviced & Virtual Offices

Advertising for serviced offices on BCL is through Instant Offices. If you sign up with them, you will automatically be included in the searches on BCL Serviced offices and the BCL serviced office page of the relevant capital city, eg Melbourne serviced offices

Retail – pay for performance.

We prefer to deal with all our retail advertisers on a pay-for-performance basis. That means you pay a percentage of sales rather than a fixed amount. Imagine only paying for your print advertising if it produced sales. However, we are very selective about the merchants we choose to take on. You need a functional site that is able to convert the traffic we send you to valid sales or leads. Your service must be good and your products need to match our audience.

Direct advertising leading to your website

Other advertising is available on a very limited basis in some sections of BCL and includes:

  • Free links to appropriate, non-commercial Australian-related websites including arts organisations, community organisations, independent media and information sites. If you are simply selling something (other than non-profit fundraising) on your website, you are unlikely to qualify for free links. Request a link here.
  • Non-profit events, including ticketed events for non-profit organisations, can be posted free on our events forum and will then appear on the What’s On page for the relevant city. See What’s On in Adelaide | Brisbane | Canberra | Darwin | Hobart | Melbourne | Sydney | Perth. See how to add your event here.
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